If you’re a small business owner trying to get found online, one of the most important (and free) tools at your disposal is the Google Business Profile (GBP).
Formerly known as Google My Business, this platform helps your business show up in local search results and on Google Maps. Whether you’re a contractor, café owner, consultant, or creative professional, a well-optimized and regularly updated GBP is a powerful way to stand out from the competition. I’ll be showing screenshots of Google searches and businesses that show in the results. I’ve blurred out some of the info(except for my business) for privacy but you can search the same terms to see unfiltered results.
Why an Active Google Business Profile(GBP) Matters
Here’s what a GBP can do for your business:
Improves Local Visibility
When someone searches for businesses “near me,” Google prioritizes local results with active profiles. This is especially important for service-based businesses and brick-and-mortar locations. The image below shows search results for ‘web designers near me’.
Builds Trust with Customers
Your GBP is often the first impression someone gets of your business. A profile with accurate info, reviews, and fresh updates shows you’re credible and responsive.
Drives Traffic — Online and On Foot
An optimized profile makes it easy for people to visit your website, call you, get directions, or book services — all from one place.
Boosts SEO Performance
Google uses your GBP information to understand your services, location, and relevance. The more complete and active your profile, the more likely you are to show up in local search results.
Highlights Real Customer Reviews
Reviews are powerful social proof. A steady stream of positive reviews can boost your reputation and encourage new customers to reach out. Below is an image of search results for ‘contractors near me’
How to Set Up and Optimize Your Google Business Profile
If you haven’t claimed or optimized your Google Business Profile yet, now’s the time. Here’s how to do it step-by-step:
1. Go to google.com/business
Click “Manage Now” to get started. If you have different email accounts in Google, be sure to select the correct one to manage you GBP.
2. Add Your Business Name and Category
Use your official business name and choose a category that best matches what you offer (e.g., “Web Designer,” “Home Renovation Contractor,” “Yoga Studio”).
3. Enter Your Location (or Service Area)
If you have a storefront, enter your address. If you travel to your clients or work remotely, select “Service Area Business” and define your coverage area.
4. Add Contact Details
Include your phone number and website URL. Double-check for accuracy — this is what customers will see on Google.
Below is a screenshot of my GBP. You should see something similar if/ once you’ve created your GBP. Select ‘add update’
5. Verify Your Business
Google will typically send a postcard to your address with a verification code. Some businesses qualify for phone, email, or video verification.
6. Add Your Business Hours
Keep your hours accurate and update them for holidays or special closures.
7. Upload Photos
High-quality photos add credibility and improve engagement. Include pictures of your team, workspace, services, or past projects.
8. Write a Business Description
Explain what your business does, who you serve, and what makes you unique. This is your chance to stand out.
9. Ask for and Respond to Reviews
Encourage happy customers to leave a review. Responding to reviews — even negative ones — shows professionalism and care.
10. Post Regular Updates
Use the “Posts” section to share promotions, blog articles, announcements, or seasonal offerings. Regular activity tells Google (and potential customers) that your business is active and engaged. Be sure that your ‘updates’ are not ‘salesy’. Google will flag them. The two images below show what you should see when you add an update
Final Thoughts
Your Google Business Profile is often the first — and sometimes only — place potential customers interact with your business before making a decision. Keeping it updated and optimized is one of the easiest ways to improve your visibility, build trust, and get more leads. This is a great way to keep your business visible to your local area and it’s free. Take advantage of this and also have clients write reviews.
Need help optimizing your Google Business Profile?
At Seacoast Web Development, I help small businesses improve their local presence through website design, SEO, and ongoing website management. If you’re ready to stand out online, contact me for a free consultation.
